Representative Consulting Projects, 2004-2007
Marketing and Communications Planning
- Designed and implemented extensive client surveys for two practice groups for a leading San Francisco law firm, as well as advising on the development and implementation of group marketing plans
- Developed and implemented a comprehensive marketing strategy for an international law firm opening an office in San Francisco
- Created a multi-faceted advertising campaign and sponsorship program for a leading litigation and corporate law boutique in San Francisco
- Ongoing communications planning and support for international non-profit focused on HIV/AIDS treatment issues
- Advised on communications issues and facilitated the development of a communications plan for a non-profit organization in the healthcare sector
- Facilitated a law firm retreat focused on marketing planning and assisted in the development of the firm’s strategic marketing plan
- Planning and implementation of a seminar series on patent litigation issues for an AmLaw 100 law firm
Web and Electronic Collateral Development
- Responsible for the overall development of a number of law firm websites, including positioning, site structure and organization, content editing, design, and development
- Helped plan and launch a weekly, e-mail based news service on environmental law and a e-newsletter on securities enforcement defense for law firm clients
- Created a new website and newsletter for an international non-profit focused on broadening access to HIV/AIDS care and treatment
- Directed a major website revamp for a leading public service lobbying firm
- Advised on the development of a new website for a major San Francisco non-profit
Public Relations
- Serving as California public relations counsel for a national law firm
- Public relations counsel for a leading litigation and corporate law boutique in San Francisco
- Providing public relations advice on several high-profile litigation matters for an international law firm
- Ongoing public relations support for law firm clients
- Produced corporate videos for law firm and non-profit clients
- Coordinated and completed a national search for public relations counsel for a non-profit client